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The Macau
Government Tourist Office (MGTO) and the World Trade Center Macau signed
a Co-operation Protocol on September 9 to jointly develop and promote
Macau's "Meetings, Incentives, Conventions and Exhibitions"
(MICE) segment.
The agreement was signed by WTC
Macau President, Mr Alberto Marçal, and MGTO Director, Mr João
Manuel Costa Antunes. More than 150 WTC Macau members, MGTO officials,
community leaders, Government officials and prominent local businessmen
attended the event.
The areas covered by the agreement
include joint promotion and marketing activities in Macau and elsewhere,
the organisation of training courses to train professionally qualified
personnel to meet the market requirements, and the co-ordination of
research projects and themed seminars.

Mr Alberto Marçal said during
the ceremony that with the strength of WTC's global network and significant
advantages, his expectation was to further develop and promote Macau's
MICE industry in close conjunction with the MGTO.
Being an affiliate member of the
World Trade Centers Association, the WTC Macau can take full advantage
of the WTCA's global database network, such as the latest marketing
information, statistics, supporting services and business opportunities,
to help the MGTO develop and promote the MICE industry.
Prior to the signing ceremony on
September 9, representatives from the World Trade Center Macau and the
Macau Government Tourism Office joined fact-finding missions to several
international convention cities to improve their knowledge of the MICE
segment.
From August 23 to September 4,
Ms Winnie Fok,WTC Macau Event Mangement and Sales Department Manager,
together with representatives from the MGTO, visited the world's top
four international convention cities, Paris, Brussels, London and Vienna,
for MICE development research.
As the top leaders for MICE, the
four cities shared with our delegation their past experience and indepth
knowledge of MICE development.
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