The World Trade Center Macau
and the Inter-University Institute of Macau (IIUM) held two joint
seminars on "International Marketing" and "Venture
Capital - A Strategic Investment" at the Business Executive Club
respectively on 12 September and 4 July.
Prof. Gurprit Kindra, Associate Professor of the University of Ottawa, Canada, was the
expert speaker on International Marketing. Mr Kindra explained in detail the concept of
superior customer service, stressing that Macau should divert its low price strategy to a
higher rank selling mode.
The President of the Portuguese Venture Capital
Association, Rui G. Soares underlined the importance of venture
capital as part of a strategic alliance in terms of the world economys
further internationalisation process. He also gave an expert forecast
on the globalisation trends of venture capital.
WTC Macau President António Leça said that the World Trade
Center Macau would further strengthen its close co-operation with the Inter-University
Institute of Macau. Two more seminars are scheduled to be held at the WTC Macau in October
and November.
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